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The second report is called the "Visibility
Report" and this provides a current "birds-eye" view of
a website's presence (or perhaps invisibility!) in cyberspace
and its search-related positioning (or lack of positioning!) from
an ON LINE search engine user perspective.
"Signpost"
Analysis & Consultants
This service provides
clients with a comprehensive listing of the most critical keyword
combinations (Xtreme-Business calls these "signposts")
for bringing traffic to your site. These are used to both direct
Internet searchers to your website and also to clearly define
and differentiate your website from competitor websites.
At a minimum, these are all of the potential text content that
need to be incorporated into your website design.
Xtreme-Business consultants incorporate keyword
combinations provided from three sources -- the clients perceptions of his
products and the industry online search environment; the keywords/phrases that
ON LINE users are actually using; as well as an understanding of the signposts
that your most successful competitive websites are using to position
themselves on the search engines.
THREE
DIMENSIONS OF SIGN POSTING STRATEGY
Website
Optimization (HTML & Graphics)
This services references the Site
Analysis Report to enable either Xtreme-Business, or your
webmasters, to correct errors in the internal navigation,
site flow and source code programming of each page on a website.
This analysis focuses on errors such as broken internal & external
links, "too-deep" pages, dead links, slow loading graphics, missing
Alt. tags, etc.
These errors and design faults cause search
engines to inefficiently evaluate your website, and worse still,
can be a real turn-off for any visitors to your site. As a start,
we need to correct these before considering attempting
any further optimization techniques.
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