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The typical cost for initial setup under
this model is around US $4,500. For each month of on going maintenance
and enhancement with each of the major search engines, the fee
is US $600.
"Branded
Competitive Category Model"
This category is one in which the "off line"
market for brands in the category is very well developed, but
where the "on line" is still in early stages of competitive
brand development.
Many companies in this category can be
established well known brands in the "brick and mortar"
market, but have not yet developed their websites into the
major marketing promotion and e-commerce instruments they should
be.
Websites here tend to be in the first
phase of development and tend to be more focused on supporting
offline strategies, are usually mostly informational and are therefore
low on customer relationship management, executable functions
and visitor pro-activity.
The cost for initial setup under this model
(based on 50-100 keywords/phrases) is US $6,500. The required
on going enhancement and maintenance fees for a typical “100
keyword phrases” program are US $950 per month
"Market Domination
Model"
This promotional service provides large
enterprises and Internet active corporations with the ultimate
in a comprehensive market positioning strategy online. This strategy
is designed to achieve the maximum possible number of premium
"keywords/phrase" page positions across the major search
engines. As a result, significant traffic is directed away from
competitor websites and towards yours.
For many Internet categories this need
for on line "domination" is the defining reality of
the web. Companies now have to fight for on line traffic and must
treat the enhancing of their competitive presence as on going
process.
Competitors here are very active online
and are typically already well positioned to take traffic and
customers away from other on line players whose websites are underdeveloped
or not key strategies in their brand's development. Most clients
in this category have multi-brands, sub-brands and variants in
their e-commerce offerings and are major B2B and B2C operators.
The cost for initial setup for around “150
to 200 keywords” is US $8,500. The fees for a typical 200
keywords optimization and on going maintenance plan under this
model are US $1,000 per month for the 1st quarter; US $1,250 per
month for the 2nd quarter; and US $1,750 per month for the 3rd
and 4th quarter (and then on going).
Note: Computations
for larger placement of over 200 keywords will be made on a case-by-case
basis
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