Frequently Asked Question's
- What do "Search
Engines" And "Search Engine Placement"
- Why Do I Need To
"Position" My Website With The Search
- How Do Search
Engines Evaluate And Reference
- How Do Search
Engines Index And Rank Web Page
- How Can I Improve
My Search Engine Positioning?
- But I Have
Already Submitted My Website To The Search
- How Soon Should I
Get Started And How Long Does This Whole
- How Quickly Can I
- What Does Search
Engine Positioning Cost?
1. What do "Search
Engines" And "Search Engine Placement"
"search engine" is a software algorithm and
system that is designed and programmed to search
the Internet and retrieve websites that match the
online surfer's search words.
Every search engine tries to give you the best
and most relevant sites you are looking for,
based on the search words you use. They do this
because they know you will only try another
search engine if their results are
unsatisfactory. In other words they try to make
the way they list information relevant to the way
search engine users looks for
known search engines include Yahoo, Google,
AltaVista, Lycos, MSN, Excite, HotBot, etc. The
results obtained from a search on these sites
will be shown with the most relevant sites listed
on the first few pages, according to each of the
individual search engine's unique indexing and
ranking algorithms. Each search engine will
actually produce very different results because
they use very different algorithms.
placement is the art and science of
making changes to your site, both
visible (what you actually see) and
invisible (source coding), so that the
search engines will list you in the
first relevant few pages of the results
2. Why Do I Need
To "Position" My Website With The Search
70% of websites are actually found by using
search engines to direct the online searcher to
relevant sites. Advertising, media coverage and
word-of -mouth are lesser sources of new website
is therefore critical to be strongly listed and
ranked by the search engines. - or you won't be
|HOW USERS FIND
Media Oct, 1999
Search Engines are so effective at listing
website references that the results they produce
from an online search will generally list
thousands of useful (and many not so useful) web
pages. The real problem is that over ninety
percent of online searchers rarely go beyond the
first 20-30 listings (first 2 or 3 pages) of
search engine results to find what they are
Strong search engine positioning simply means
being listed on these first few pages of results.
Unless you get your website into these first 20
or 30 listings your website is basically
invisible in cyber-space. And the only way to get
there is to "position" your site!
|"It is also a fact that
less than twenty search engines worldwide
account for over 95% of the search traffic
on the Internet. Being indexed and ranked
by these major search engines is the
primary focus of any search engine
3. How Do Search
Engines Evaluate And Reference
search engine uses a "spider" or an unmanned
program that scans and surfs the Web just like
you would. As it visits each website, it records
all the relevant words and phrases on each site
and notes links to other sites.
Because the World Wide Web has become so large,
it is no longer feasible to index and list
everything. How many pages or what content any
given spider will index is not entirely
predictable. Nobody except the search engine
developers themselves know exactly what happens
and why after web pages have been submitted to
and analyzed by each particular search
fact every search engine has its own strategies
and algorithms to do this indexing work. The
problem is these change constantly. And the only
way to understand how they work is to constantly
analyze each search engine's methods.
Search engines are also highly selective in what
they will analyze, and are especially "hard" on
attempts made to overstate the role of a website.
This can even result in websites being excluded
entirely from a search engine's
process of optimizing results from the major
search engines is a job for professionals like
Xtreme-Business.com who regularly test how each
search engine is currently indexing and
referencing website content.
information on your actual visibility by
key word/phrases and by search engines,
Xtreme-Business can keep you placed highly
in all the major search
4. How Do
Search Engines Index And Rank Web Page
Search engine spiders that visit your website
look at the content on each of your web pages.
You must of course have a site with rich,
relevant and timely content that people want to
visit and come back to. However this is only part
of the process. It is not only the visible
content of a website that is evaluated by the
search engine spiders. Spiders also evaluate the
background source coding and other text material
in the "invisible" side of a website.
can check what this invisible component is by
going to "view" and "source" for any website. If
all you see is a lot of meaningless program code
you can be sure the invisible side is very poorly
developed and doing nothing for the site's
positioning with the search engines.
Also, some early and major "search" sites such as
Yahoo don't actually use algorithms to list
information. They do it manually and build what
are called directories. Since a "directory" (like
Yahoo) evaluates all submissions by hand, the
better and more relevant the visible and
invisible content of the website the better the
5." How Can I
Improve My Search Engine Positioning?"
|"By analyzing and
fine-tuning your site, and the sites that
rank at the top of the various search
engines, Xtreme-Business can keep your site
in top positions."
Xtreme-Business will regularly analyze your
visibility by the keywords and phrases that
define your website's business and its client
interactions. We do this for each word and phrase
and across each of the major search engines. The
results tell us where we need to focus all future
search engine submissions.
Xtreme-Business also identifies and searches the
competitor sites that come at the top of the
major search engines and analyzes how and why the
search engines are ranking these sites highly.
Xtreme-Business reviews the key words, the
titles, the meta tags and other source content to
analyze why other companies in your field are
successfully listed near the top of the search
be effective, this must be done at least
quarterly and preferably monthly - because search
engines are constantly changing the way they
index and reference their existing databases and
all new submission material. They do this because
thousands of sites are added daily and it's very
easy for your website to get "bumped" further
down the results list, unless you constantly
monitor and adjust for this.
Finally, you need to recognize that your
competitors will also be "tweaking" their sites
with new phrases, key words and tailored search
engine submissions to ensure they get good
positions. The business of search engine
positioning is therefore one of constant review
and upgrading that you must commit to long
Xtreme-Business aims to get you on the first few pages
of important key word search engine results!".
6. "But I
Have Already Submitted My Website To The Search
Yes... and so have all your
Search engines receive thousands of website
submissions every day. The search spiders that
index and rank the material on websites are
extremely sophisticated. Unless the website has
well developed and accurate navigation, has clear
page links across the site (and with other
relevant sites), and is very "rich" in
positioning information on both visible pages and
source pages, the rankings it will achieve will
be very poor.
Surprisingly most websites fall into this "poor"
category. Even those that do get top rankings
have really only achieved this through their long
history on the web. The reality is, any new
website that is well positioned -- and that means
highly tailored for each of the search engine
algorithms -- can soon get top rankings, even
against major competitors.
|"The only way to get and
maintain top rankings for your website is
through search engine
7. How Soon
Should I Get Started And How Long Does This Whole
your website is invisible, has poor quality
traffic, or even if it has high volume traffic,
but poor loyalty or e-commerce results,
then...you better start
the web grows exponentially that doesn't mean the
opportunities also grow exponentially. In fact
from a targeting perspective it gets harder every
day. Staying on top of an ever growing pile of
competitors, all getting savvier with each
passing day, is a real battle.
Surprisingly, the whole area of search engine
positioning is one that few domain operators have
recognized as critical for online success. Many
website owners have spent huge sums of money
offline with mass media campaigns in a futile
attempt at bringing traffic to their websites.
This has been one of the major reasons for the
shakeout in the Internet sector
Ignorance of the potential that can come from
search engine positioning means that there are
still excellent opportunities for online
development of website traffic and the bringing
of quality, qualified new business and loyal
customers to your site.
carefully monitor the results achieved over the total "campaign
period". We will continue to correct and adjust submissions and
website content during this campaign cycle to achieve the highest
critical website diagnostic improvements and packaging your website
search engine optimization is only Stage 1. Stage 2 requires
Xtreme-Business to carefully monitor results and trends of
your site as well as your competitors.
|"Our goal is to meet and
exceed any agreed and guaranteed placements
of "top rankings".
8.How Quickly Can I Expect
The time line
for successful results is never consistent, but the effects will
be strongly noticed over a 2-3 month period from the implementation
of initial site diagnostics, keyword and phrase development and
sign posting and submission strategies. Once the first round of
submissions to the search engines are completed Xtreme-Business
clients normally see the first effective results 4-6 weeks later.
Because this is a competitive battle, it is
essential you commit to an on going maintenance
package designed to identify positioning
strengths and weakness. This will help to focus
on specific search engine strategies where the
maximum effect can be delivered.
As the whole
process is subject to the efficiencies of the search engine robots
and their changing algorithms, there isn't anything Xtreme-Business
can do to accelerate the process. So as a client you need to be
patient within the general time frame our experience tells us
will work for you.
|"In our experience you
will see major results from our work about
8-10 weeks from project commencement; and
your top ranking visibility results will
then continue to increase from month to
9. What Does
Search Engine Positioning Cost?
We provide client
services from basic submission at US$129.00 for six months to
total corporate solutions that cost between US$ 15,000 to US $25,000
yearly depending on the strategy adopted. Call us for a free quotation.
In our experience there are three broad strategies that define
the range of search engine positioning options you could adopt